Behind every successful piece of content is a Kickin’ strategy

Blogging for the sake of blogging doesn’t work. Content needs a goal, a raison d'etre. Without establishing what you want your content to do for you, it won’t do much of anything.

That’s where I help. I don’t just write articles, I create assets that drive growth over time.

A Look at What Goes Into Off-the-Hook Content Marketing

1. Keyword research: Understanding what your audience is looking for and which phrases align with the action you want visitors to take on your site is paramount for creating content that converts.

2. Competitive analysis: Knowing who your competition is and how they’re using content can help you surpass them.

3. Funnel mapping: Matching keywords with stages in the funnel increases audience engagement and drives more qualified prospects to the bottom of the funnel.

4. Content development: Effective content offers value to your audience and, ultimately, gives them a reason to do business with you.

5. Backlinking outreach: Creating shareable content, then sharing it, generates links from other sites to yours. The more high-quality backlinks your site has, the better your pages rank within search results, and the more exposure your brand has.

6. Content publishing and amplifying: Simply pressing the “publish” button isn’t enough in today’s hyper-competitive world. Your content needs to be promoted and amplified strategically across channels to maximize its reach and impact.

7. Recycling/reusing content: Refreshing previously published material, particularly successful pieces is a cost-effective way to feed your content pipeline.

8. Analyze, adjust, and repeat: Understanding your content’s performance is the key to modifying your strategy and output to drive the best results for your business.