Sick SEO: How I ramp up your rankings

SEO is more than throwing some words on a page and fiddling with your website’s technical settings. It requires strategy, planning, and consistent execution to drive long-term results.

That’s why when it comes to SEO, content is king.

Key SEO Questions to Ask about your Website

Google Setup

• Is everything properly setup in the Google Search Console?

• Is your company's profile optimized for search results?

• Do you have Google Analytics in place?

Content

• What material is on your website and what keywords does the site currently rank for?

• Does your site contain content with keywords targeting the right search intent and personas?

• Are there any keywords missing from your website that could be included to increase web presence?

• What's working now that we could expand upon for even better performance?

Technical Audit

• What technical barriers are keeping your website from optimization?

• What website structure/organization would best support SEO?

• How fast does your website load and what can we do to improve loading speed?

Visitor Behavior & UX

• How do visitors currently find your website?

• How long do they stay?

• What's the most popular content?

• How are conversions tracked and can we include any additional conversions?

Backlinking

• How many and what quality are the backlinks currently pointing to the website?

• What resources can we create/leverage to foster backlinking?