How One Client is Taking Names and KICKING ASS with her Spa Business
Are you struggling to get new customers into your spa? Or maybe you’re a spapreneur and striking out on your own for the first time.
Wherever you are in your spa business journey, our client Jan Miller of Beauty Spa has some tips for helping you EXPLODE your bottom line.
So, fasten your seatbelt and get ready for some killer advice geared directly for spa owners like you!
#1 Upsell
One of the biggest sources of added revenue for spa owners is UPSELLING. If you don’t have ways to augment your offerings, you’re missing out on a potentially huge stream of revenue.
To capitalize on upselling, make sure you have extras to offer your clients and don’t be afraid to point out other services you think your clients will benefit from.
As a professional, your opinion is valuable and clients may not know what else you have to offer or what else might help them. It’s your job to tell them!
#2 Show Them the Proof
When’s the last time you tried a diet or bought a stock or used a marketing strategy without seeing evidence that what you’re investing in ACTUALLY WORKS?
Your clients are no different. They want to know WHY they should choose YOU over your competitors.
By having before and after photos, testimonials, or other proof that you’re the best at what you do, you’re instilling confidence in your prospective customers that they’ll get the results they want from working with you.
Showcasing the results you help your clients achieve will help you land new ones and give you material for ongoing marketing efforts.
#3 Keep Marketing Materials on Hand:
Though print is becoming more and more obsolete, there are still opportunities to use physical marketing materials to increase your bottom line.
Jan gives brochures to prospective clients that illustrate her work. She credits this strategy as helping her get new clients and upsell current ones on other services she offers.
Print materials you leave with clients serve as a tangible reminder that you’re there when they’re ready to book or re-book.
#4 Don’t Be Scared
Jan remembers when she first started it was scary to venture out on her own. She regrets waiting as long as she did to get her spa business off the ground.
If you’re on the fence about starting your own spa, Jan’s advice is to go for it! You’ll never know how successful you can be until you try.
And, we’ve got your back--we’re ready to help you land more clients than you know what to do with!
#5 Ask for Help
One great way to grow your business is to reach out to others who are successfully doing what you want to do.
Jan says she called lots of businesses to get advice and credits the positive energy she received from others as boosting her confidence to strike out on her own.
So, find someone killing it and give them a ring!
#6 Just Do It
It’s not easy to launch or grow your own spa business. In fact, lots of people fail every day.
Jan recounts how she kept telling herself she’d do it. But it wasn’t until she actually said “enough!” and made herself just do it that she was able to start Beauty Spa.
She says the only way to know if you’ll be successful is to JUST DO IT.
#7 Start Somewhere
Jan said that even though she didn’t initially have the funds to rent her own place, she researched pricing for everything she would need to get started.
By starting somewhere, she was able to work toward her goal and achieve success that much faster.
#8 Hire the Pros!
This is the ONE tip to take away from Jan’s success. Working with our marketing team has helped Jan SKYROCKET her business and land new customers, week after week and month after month.
We’re the PROS because we’ve helped dozens of spa owners just like you FLOOD their spas with new customers. Using our tested approach to marketing and automation, we’ve generated hundreds of thousands of dollars in NEW REVENUE for clients.
Are YOU Ready to EXPLODE Your Spa’s Growth?!
When you’re ready to see results like Jan’s, schedule a call with our expert team. We’ll develop a strategy that FLOODS your spa with new customers and SKYROCKETS your bottom line.